The NHL rolled out a new playoff ad campaign this year meant to attract the "casual fan," replacing their old, passive voiced "History Will Be Made" campaign of the previous two seasons. This new campaign is titled "Because of the Cup," and it encourages these "casual fans" to watch because...uh, I guess because it's the Cup, which is good enough for me and you, but maybe not for the random dude over at the KC basketball blog (as far as I can tell, no such blog exists...).
Anyway, the NHL has created many team specific spots, but only of most Eastern Conference playoff teams, Detroit, and Vancouver (fix this, NHL). One of the Eastern Conference teams featured in the ads are the upstart Florida Panthers. The Panthers won the Southeast Division this year after free-falling into that position the last month of the season or so. Oh, and don't forget GM Dale Tallon's wild 2011 free agency signing period. Basically, this team wasn't supposed to crack the top ten in the East, let alone win the division, but here we are. That's why they play the games, etc. That being said, here is the NHL's "Because It's the Cup" ad for the Panthers:
Dale Tallon, you are a special kind of genius.